TRUSS

Together with rap superstar Russ, we are building an app where fans can book video meetings with their favorite artists.

Russ produced beats for six years before he tried recording his own rapping. He is known for songs that are written, produced, mixed, mastered, engineered, and performed entirely by himself.

A new project for an independent star

Russ is a multiple award-winning rapper who operates entirely on his own. He is known for his enormous determination and drive, constantly releasing new material and continually reinventing himself. This process has earned him a long string of awards, concerts, and an ever-growing fanbase. The desire to reach more fans than is possible after a concert gave rise to the idea of holding these meetings over video.

Greater fan reach for every artist

The first version of the Truss service was built to help Russ reach more of his fans. Going forward, the service will gradually open up to invited artists, so they too can connect more directly with their fans. We designed and developed the Truss service with a native iOS app for artists, a web dashboard for administration, and a responsive, personalized booking page for each individual artist.

Simple for fans, great for artists

The typical starting point for fans will be a bio link from an artist, so we chose to begin with a responsive web flow where fans can book a call with as little time and friction as possible. Booking is done easily in three short steps, and both fans and the artist receive reminders so that both show up for the call.

Connecting with fans on the artist’s own terms

We want artists to get up and running quickly and start talking with their fans, so we made onboarding fast and simple. Once a short bio, a photo, and bank details are in place, the artist is ready to share their personal link and start receiving calls.